About the Role

Sirdab is a tech-ops focused startup offering cloud warehousing and transportation/logistics solutions. We have built an end-to-end logistics platform that allows businesses to acquire dry, ambient, chilled, and frozen warehousing space within 48 hours as well as manage, optimize, and distribute inventory via a single platform. We are empowering businesses to expand and thrive by offering state-of-the-art logistics services–warehousing, freight, and distribution–through a fully integrated platform that is accessible precisely when and where they need it.

We are seeking a proactive and results-driven Marketing Specialist to join our team. The ideal candidate will be responsible for executing performance marketing strategies to drive lead generation and enhance brand awareness. This role requires strong analytical skills, creativity, and the ability to thrive in a fast-paced environment.

Core accountability

Owns Sirdab’s lead generation, paid performance, and digital acquisition strategy, driving top-of-funnel growth through data-driven campaigns, AI-powered optimization, and measurable ROI.

Objectives

• Generate a consistent flow of qualified leads through paid and organic channels
• Optimize CAC, ROAS, and funnel conversion rates
• Reactivate dormant leads and customers and support upselling initiatives
• Build and scale automated email, nurturing, and re-engagement campaigns
• Provide clear, reliable visibility into performance through dashboards and reporting

Day-to-day responsibilities

• Own and manage all performance marketing channels, including Google Ads, Meta, and LinkedIn
• Plan and execute search engine marketing (SEM), keyword research, and ongoing optimization
• Build, test, and iterate on landing pages to improve conversion rates
• Create, automate, and optimize lead nurturing and reactivation campaigns using tools such as Pipedrive or n8n
• Analyze campaign performance on a weekly basis and adjust spend, targeting, and creatives accordingly